My Process



So, you’re interested in brand strategy. That’s exciting! Go ahead and fill out my inquiry form, I’ll look over your information, and get back to you within 1-3 business days.

Once we define your design needs, I will send over a contract which will go over the scope of work and deliverables. Before we get started, I require a signed contract and 50% project deposit to be paid. You’ll pay the other 50% after the project is completed.


Brand Strategy

It’s time to meet! We will hop on our scheduled call and go through a series of questions that will allow me to dive in and uncover your business.

After our call, I will come up with internal and external messaging that reflects who you are, such as:

– Brand Positioning Statement
– Your Vision for the future
– Core Values
– Target Audience
– Your Mission

We will set another date to meet, where we will dive into the solidified messaging and start diving into the creative direction of your logo design.


Creative Direction

Awesome! We’re ready to meet for to go over a solid creative direction. I will come prepared to this meeting with the solidified messaging and two mood boards. The mood boards will be developed out of different visuals: photography, color palette, fonts, etc..

Once I have an approved creative direction from you, we will schedule a call to begin the logo concepts!


Logo Design

Time to show the logo! I will come up with a logo concept presentation based off of the brand messaging and approved creative direction. This logo concept presentation will include everything we’ve covered prior, and dive into the meaning of your logo and why it best suits your brand. After the logo is solidified, if you have purchased any design add ons, I will begin developing those shortly after the call.



All graphics and logo design has been created. It’s time to show the world! Before I send over the final deliverables, I will require the remaining 50% of your project to be paid in full. I will share with you a link that leads to your final deliverables, with various vector files, CMYK and RGB work spaces, and a black, white, and inverse version of your logo.

So, what are you waiting for? Let’s get started!